Oppo Company

Oppo, the popular IoT device firm, is a Chinese consumer electronic and mobile communications company. The headquarters of Oppo is in Dandong, Guangdong (China). This firm produces IoT devices, such as smartphones, smart devices, audio devices, power banks, and other electronic products. Nowadays, this firm is known as one of the leading smartphone brands worldwide.

History of Oppo

In 2001, the new brand titled as "Oppo" was registered, but it was after 3 years, i.e., on 10th October 2004, the company was officially launched.

Initially, the company was situated in China, but it expanded to more than 50 counties within very few years. Moreover, in the middle of 2016, Oppo sold its phones to more than 20,000 retail outlets and became China's largest smartphone manufacturing brand.

In 2019, Oppo ranked 5th in market share globally and was the top mobile brand in China. With passage of time, it is growing more and more, and in upcoming years, it can rank higher globally and become number one.

Branding of Oppo

Oppo started its branding in 2010 when it was launched in Thailand. At the same time, a very popular Korean band, 2 Pm, prepared a song, "Follow your soul," for the launch and the promotion of the company. This was just the beginning of the brand's popularity.

Soon in June 2015, the company took an interest in the Spanish Football club and became the sponsor of FC Barcelona. Furthermore, the company tied up as an official smartphone partner with the Philippine Basketball Association at the beginning of the 2016 PBA Commissioner's Cup, held on 10 February. Oppo also made sponsorship deals with The Face Vietnam, Vietnam's top-rated reality show, for the endorsement of three smartphones, Neo 5, Neo 7, and F1s.

In 2017, it also became India's national cricket team sponsor and was used as the Indian team's kit logo from 2017-19. Further in 2019, Oppo sponsored the French open tennis tournament as a sponsoring partner. Whereas in 2019, it collaborated as a sponsoring partner and smartphone partner of Wimbledon for consecutive 5 years. So, till 2024, Oppo is a global smartphone partner for the league of legends, 2019 world Championship.

Oppo is working as year-round activations for three sport's annual global tournaments nowadays: the Mid-Season Invitational, the All-Star Event, and the World Championship.

Products of Oppo

Smartphones

Oppo launched a huge range of smartphones. Some of the very popular series include;

Oppo F Series: It is popular for its MediaTek or Qualcomm powered selfie-centered devices and has the title of the "Selfie expert".

Oppo A Series:This series is famous for its battery backups and budget-friendly nature.

Oppo Find Series: This series was initially released only in America but later went popular in the entire world due to its thin rectangular shapes and beautiful look.

The Oppo R Series: This series is mainly for people who love photography and want a high-quality camera phone.

Oppo K Series:This is a gaming phone series for people who love gaming and want good battery backup.

Oppo Reno Series:It is one of the most stylish series which is getting popular day by day and selling successfully.

Oppo N Series:This is one of the best budget-friendly smartphones all over the world. Some of its key features are the 1.7 GHz Qualcomm Snapdragon 600 processor, 3,610mAh battery, 16GB or 32GB of storage, 2GB RAM, and a 13MP camera area.

Oppo smartphones are the most popular product offered by Oppo due to their amazing battery backup and economical cost.

Headphones and amplifiers

After smartphones, Oppo is known for providing good-quality headphones and amplifiers.

In 2014, the company released the first amplifier known as HA1 Amp/DAC, and soon in 2015, the HA-2 was launched, a moveable version of the HA-1 amp/DAC. This HA-2 featured a battery pack option and a stitched leather casing for everlasting durability.

The phone can play music in real-time to the HA-2 by adding an Android micro-USB cable or iOS lightning cable. Also, if you want to connect it with a PC, you just need a USB cable. Furthermore, it also provides you with a charging kit called the rapid charger and a long-lasting battery. For the Apple IOS device, it also provides a battery backup feature. Then in 2016, there was an updated version for this HA-2 Device named HA-2SE. Apart from these, there are also various other amazing Oppo headphones in the market that are frequently used by Oppo customers and getting popular daily.

Smartwatches

In 2020, OPPO launched its first smartwatch, which became popular as "The Oppo SmartWatch". This was originally available only in China, but now it is selling worldwide successfully. After its success, Oppo fans hope the new watches will be launched soon.

Research and development

According to the patent applications number, Oppo got 8th world ranking by WIPO's annual ranking (World Intellectual Property Indicators) in 2021, whereas in 2020, it had 1801 patent applications under the PCT system. Though this rank is getting down since 2019 when it was ranked 5 with 1927 applications.